Ammara Shafiq, Author at iCall Marketing

Effective Pay Per Click Campaign Management and Reporting – 6 Best Practices

Posted on June 18, 2023 (July 19, 2023)

Effective Pay Per Click Campaign Management and Reporting - X Best Practices (1)

Effective Pay Per Click Campaign Management and Reporting – 6 Best Practices Pay Per Click campaigns have seen a popularity increase because it is an effective and fast type of digital marketing strategy. Plus, you only pay for results which is a lot better than paying to showcase your ads to the audience. Many businesses […]

Digital Marketing Strategy for 2023

Posted on June 11, 2023 (July 19, 2023)

Digital Marketing Strategy for 2023: Best Practices for Building Your Online Presence and Driving Results It’s projected that a whopping 5.18 billion people will be using the internet worldwide by the end of 2023. Can you imagine? That’s huge and shows just how important the digital world has become. With so many people online, businesses […]

B2B Lead Generation: Services, Tools, and Terms

Posted on June 11, 2023 (August 12, 2023)

B2B Lead Generation: Services, Tools, and Terms More than 80% of businesses today use B2B Lead Generation Services – and for good reason. A company thrives on its ability to generate leads, and without a steady stream of leads, your business will struggle to grow. B2B lead generation services provide the means for finding and […]

The Role of Technical SEO in Boosting Your Website’s Visibility

Posted on June 11, 2023 (July 19, 2023)

The Role of Technical SEO in Boosting Your Website’s Visibility Awareness, Sales, and Information are the three purposes of a website. It also makes a business look legitimate and trustworthy. A website today is like an organisation’s brand identity. It’s where they tell their story, news, services, and how the things they offer are valuable […]

Ranking in the Google 3-Pack

Posted on June 11, 2023 (July 19, 2023)

Ranking in the Google 3-Pack: How to Work with Google Map SEO There are so many ways Google can help a business. Whether it be for building customer awareness (Google My Business Profile), web traffic and generating leads (Google Ads), and finding the right SEO keywords (Google Ads Keyword Planner). But the feature that piqued […]

Maximising Your ROI with Effective Paid Search Strategies

Posted on June 8, 2023 (July 19, 2023)

Maximising Your ROI with Effective Paid Search Strategies A lot of companies are fond of using a paid search strategy to generate leads and perform brand awareness, which can mark an increase in sales and business growth. Paid search strategies account for 63% of clicks in different search engine results – particularly a Google Ad. […]

NAP SEO: Understanding the Importance of Consistency in Local SEO Ecosystem

Posted on May 15, 2023 (July 19, 2023)

NAP SEO: Understanding the Importance of Consistency in Local SEO Ecosystem When it comes to running a local business, having a consistent informational background is just as important as driving potential clients to your website. This is what we call NAP SEO. NAP stands for Name, Address, and Phone. These three are the most essential […]

The Importance of SEO Audits and How to Find the Right Services

Posted on May 15, 2023 (July 19, 2023)

The Importance of SEO Audits and How to Find the Right Services 44% of businesses have an SEO strategy in place, and 34% of these businesses have made SEO a priority for their digital marketing strategy – and for a good reason. Every year, a total average of $79 billion is utilised by companies to […]

Build Your Lead Generation Strategy with Top B2B Lead Generation Platforms and Software Products

Posted on May 15, 2023 (July 19, 2023)

Build Your Lead Generation Strategy with Top B2B Lead Generation Platforms and Software Products Surviving and growing are two of the most important things a business needs – this is especially true for small businesses or those who are just starting out. And what’s a better way to do that than building a lead generation […]

The Ultimate Guide to Citation Building and Cleanup Services for Local SEO

Posted on May 15, 2023 (July 19, 2023)

The Ultimate Guide to Citation Building and Cleanup Services for Local SEO Do you believe that having a successful digital marketing strategy is through citation building and cleanup for Local SEO? It’s true. Believe it or not, citation is one of the most important ranking factors of SEO while the latter is considered as the […]

Posts by: Ammara Shafiq