Digital Marketing Strategy for 2023: Best Practices for Building Your Online Presence and Driving Results

It’s projected that a whopping 5.18 billion people will be using the internet worldwide by the end of 2023. Can you imagine? That’s huge and shows just how important the digital world has become. With so many people online, businesses realise that having a robust digital marketing strategy is key to thriving in this competitive landscape.

People are constantly bombarded with information. Thus, it’s essential for organisations to not only be present online but also to engage effectively and get accurate results. 

What is Digital Marketing Really?

Ever wondered what digital marketing is all about? It’s like spreading the word about your brand, product, or service online. Think of it as your online megaphone to inform everyone about your excellent e-commerce business.

Did you know that over three-quarters of businesses use digital marketing to promote their brands? It’s like a secret weapon they have in their toolkit. And why do they do it? They have some pretty incredible goals, like making more people aware of their brand, boosting sales, getting people engaged, finding new leads, and making more money. And guess what? All of these goals are achievable with a solid digital marketing strategy.

Digital marketing is your ticket to success, whether you’re a small business owner or someone dreaming big with your online venture. It’s like having a virtual marketing team working 24/7 to help you achieve your goals. Pretty awesome, right?

Is Digital Marketing Essential?

In today’s competitive world, standing out from the crowd is tough without using multiple strategies to attract and nurture potential shoppers. That’s where digital marketing comes to the rescue! It’s like the magical catalyst that helps you get your products in front of the right people. 

But wait, there’s more! Digital marketing brings a whole bunch of other benefits too:

• Focus your marketing efforts

Instead of throwing spaghetti at the wall and hoping something sticks, digital marketing lets you understand your audience better. This way, you can serve them the perfect content on the right platforms at the right time. It’s like hitting the bullseye every time!

• Compete with the big players.

Fret not if you’re not a giant-name brand with billions to spend on marketing. Organic strategies like social media marketing and SEO can level the playing field and help you shine bright against the giants. It’s David versus Goliath, and you’ve got a sling!

• Optimize your marketing investment. 

Tracking and analysing the results of your digital marketing efforts is like having a secret weapon. It shows you where you’re rocking it and where you can improve. By optimising your strategies, you’ll decrease the cost of acquiring new customers and make sure you’re investing your money where it truly matters.

• Measure your progress

A well-thought-out digital marketing strategy gives you superpowers to measure your progress. Set goals, track your KPIs (key performance indicators), and see how well your campaigns perform. It’s like having a personal fitness tracker for your marketing efforts!

• Improve your conversion rate.

More conversions mean more income. Digital marketing draws shoppers, teaches them on why they should choose you, and guides them towards purchasing. It’s like having a persuasive friend by you, helping you seal the deal.

 

Digital Marketing Strategies You Can Try This 2023

• Email Marketing 

Email marketing is a fantastic tool for businesses to communicate with their customers, and guess what? Email usage is on the rise! 

In fact, around 4.37 billion people already use email, not to mention it’s predicted to grow to 4.73 billion by 2026. That’s a whole lot of people with their eyes on their inboxes!

Now, here’s the thrilling part. While some people might be getting tired of branded emails, it means there’s a golden opportunity for brands that can do it right. You can be one of those fantastic brands!

With email, you have the chance to send a mix of promotional and non-sales content to your subscribers. Imagine sending out awesome newsletters with helpful tips on using your products, exclusive discounts that only your email list can access, early announcements about exciting news, and even special sales and affiliate programs. It’s like having a secret club for your loyal subscribers!

To make your email marketing even more effective, you can use an email marketing software that helps you build customer profiles and segment your subscriber list. This way, you can create personalised email campaigns that speak to each individual. 

 

• Social Media Marketing 

Social media marketing is all about connecting with people and building relationships with current customers and potential new ones. When we talk about social media, we’re referring to popular platforms like TikTok, Facebook, and Instagram, as well as some niche sites like Houzz and Twitch. 

Let’s take a look at some of the leading social media platforms:

• Facebook, where you can find a whopping 2.96 billion people actively using it monthly.
• TikTok is a platform that has gained tremendous popularity, with 1.53 billion monthly active users.
• Instagram, with 1.28 billion monthly active users, where you can showcase your brand visually.
• Twitter, which boasts 41.5 million daily active users in the US alone. It’s a great place to share short updates and engage with your audience.
• Pinterest is a platform that reaches 431 million people every month and is perfect for sharing visual inspiration.
• Snapchat, with a total of 363 million active daily users, where you can share stories and create engaging content.

On these platforms, you have the opportunity to create organic social posts. You share these updates on your brand’s page without any paid promotion. Finding the right balance between engaging and promotional content in your organic posts is essential. 

 

• SEO and SEM

SEO and SEM are powerful strategies to boost your website’s visibility in online search engines. Let’s break them down:

• Search Engine Optimization (SEO)

SEO focuses on non-paid efforts to improve your website’s search engine rankings. It includes optimising your website’s structure, content, and technical features to make it more search engine-friendly. By aiming for relevant keywords, making high-quality content, and structuring authoritative links, you can boost organic traffic to your site and boost its visibility in search results.

• Search Engine Marketing (SEM)

This approach involves paid tactics to enhance your website’s visibility. One popular method is running pay-per-click (PPC) display ads and Google Shopping Ads using the Google Ads dashboard. 

You can target specific keywords related to your business and select the locations where you want your ads to appear. The budget for your SEM campaign can be tailored to your goals and the competition for the chosen keywords. No matter your budget, there’s always an option to get started.

Combining SEM and SEO strategies can maximise your website’s exposure in search engines and attract more visitors to your online presence.

 

• Pay-Per-Click

Pay-per-click (PPC) is where you only pay when someone clicks on your ad. 

Like SEM, you can control your budget and create eye-catching ad visuals with PPC. But you’ll find a slight difference. While SEM displays your ad to people who search for specific keywords, PPC ads are shown to individuals who match your target audience.

The great thing about PPC is that there are various ads to choose from. You can customise them to guide shoppers to your promoted product page or even let them make a purchase directly through the social media platform itself.

• Content Marketing 

Content marketing is a friendly approach where businesses create or gather valuable content, often through a blog. Believe it or not, more than half of marketers include blogs in their digital marketing strategies. 

Content is crucial in building relationships with new and existing customers. It helps you spread awareness about your brand and products and boost your SEO efforts. Moreover, by sharing valuable content, you establish yourself as an authority in your chosen niche.

• Affiliate Marketing 

Affiliate marketing is a relatable opportunity that lets everyday people and influencers earn a commission by promoting and selling products for a company. You’ve probably seen it in action, especially when influencers collaborate with brands. In this collaboration, the influencer receives a portion of the sales whenever someone buys a product through their particular link.

You can expand your reach and gain exposure to potential customers who may not have discovered your brand by tapping into the influence and trust of individuals who genuinely love your products.

Additionally, affiliate marketing allows you to leverage your most loyal customers, encouraging them to become advocates who promote your products to their networks.

It’s a win-win situation: influencers and customers can earn extra income while helping spread the word about products they genuinely enjoy, and businesses can benefit from increased brand visibility and sales. Affiliate marketing creates a relatable and mutually beneficial relationship that benefits everyone involved.

 

Are You Ready to Take Your Digital Marketing Efforts to The Next Level? 

Digital marketing is an influential instrument enabling you to connect with fresh clientele and achieve your business objectives. It offers various strategies, including video, email, and social media, allowing you to tailor your approach to meet your unique objectives. 

However, the success of your digital marketing strategies relies on practical development and execution. That’s where iCall Marketing comes in. As a leading professional marketing company, we specialize in providing customized, results-driven solutions from start to finish.

Let us help you choose and build your personalized digital marketing strategy. Get in touch with our award-winning marketing agency today!